I realized after submitting my sketch design to the class that I don’t think I can make a logo based on my original concept because it may or may not go against Copyright. As such, I took the general shape of the design and reworked it into something that in the end came out more relevant than my original topic anyways. The subject for my assignment is the Thompson Education Abroad scholarship available here at WSU. This scholarship is available to students studying abroad, which is important because many people find study abroad appealing but feel it’d be too expensive, and immersing yourself in the culture is easily one of the best ways to pick up a language.
The scholarship is all about foreign travel, which is why I decided to focus on travel for my design. Using a plane flying across the world, I was able to keep the design’s geometry down to mostly circles, while invoking the message of global travel. Additionally, since I was using such a familiar image of a planet, the graphic can be scaled down, and even with the little room, the idea of the earth is recognizable.
While I wound up using globe imagery for two projects now, I feel like it was an appropriate image for what this scholarship is. I did all the elements of the design, so I didn’t have to invest any time into looking for materials. I wanted the design to remain focused on a few major circles, so I started my design process by making a few circles of varying sizes. For the earth’s landmasses, I used the pencil tools to make some general shapes and used the divide function to make them line up with the smallest circle. For the plane, I hand designed it via the pen tool, but I’m unhappy with that result and may go and create another one geometrically later. Finally, I used the Text along a Path tool to get the circular Thompson text. The text was then copied and turned into an outline, which I used the Offset Path effect to turn into a white outline to prevent the planet from making the text hard to read. Finally, using one more circle I creating the ring around which shows the plane’s path, and used the scissor tool to cut off the bottom near the beginning of the text.
Easily the most convoluted issue encountered was involving the curved text. Because the path was along a circle, the text kept coming upside down due to its position on the path. For anyone else encountering this problem, use the select tool and pay attention to the three lines coming from your circle’s path. Dragging those to the inside of the circle and altering it’s position slightly should fix the issue.